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Blog: Consumer Packaged Goods

Practical guides on links, QR Codes, and omnichannel analytics — from the team that connects the physical and digital worlds.

Recent articles

Two scientists sitting at a console looking at screens with QR Codes and graphs.
Branding

Connected Packaging Solutions, Explained (+ Examples To Explore)

Explore connected packaging solutions to optimize supply chains and gain data insights.

Armanii GlaspieArmanii GlaspieJun 5, 20249 min read
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retail marketing best practices
Consumer Packaged Goods

Gamification in Consumer Packaged Goods: What To Know

Get expert insights into how gamification in consumer packaged goods (CPG) can work.

Ben KleimanBen KleimanApr 30, 202410 min read
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Retail storefront
Consumer Packaged Goods

CPG Marketing: Unpacking Consumer Packaged Goods Marketing

Get the lowdown on CPG marketing and campaigns to inspire your next one!

Armanii GlaspieArmanii GlaspieApr 10, 20248 min read
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Woman looking at her cell phone with depictions of a sweatshirt, sneaker, beverage, and makeup product around her.
Consumer Packaged Goods

Consumer Packaged Goods 101: What is CPG?

Learn the basics of the Consumer Packaged Goods, examples, and so much more!

Ben KleimanBen KleimanApr 10, 202410 min read
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Top Strategies for Implementing QR Codes for CPG Companies
Consumer Packaged Goods

Top Strategies for Implementing QR Codes for CPG Companies

Learn how QR Codes can unlock new marketing potential, from enhancing product engagement to gaining customer insights.

Sam OhSam OhFeb 23, 202410 min read
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Woman looking at her cell phone with depictions of a sweatshirt, sneaker, beverage, and makeup product around her.
Consumer Packaged Goods

9 Ways CPG Brands Can Boost Repeat Purchases and Build Customer Loyalty

How do you get repeat purchases? What are the keys to unlocking customer loyalty? Find out.

Jenny CoppolaJenny CoppolaDec 18, 202312 min read
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Order receipt with QR code for rating and wine bottle with QR code
Consumer Packaged Goods

The Power of QR Codes for CPG Brands: Fueling Sales & Loyalty

Learn how QR Codes can help CPG brands boost sales and gain insights into consumer preferences.

Jenny CoppolaJenny CoppolaDec 8, 202312 min read
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gs1 barcode on boxes, a bottle, and a bag
Consumer Packaged Goods

QR Codes for CPG: How to Support and Showcase Sustainable Business Practices

Ready to double down on sustainable practices? Use QR Codes to boost transparency.

Jenny CoppolaJenny CoppolaDec 5, 202310 min read
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How Smalls Uses Bitly QR Codes and Short Links to Connect with Cat Care Enthusiasts
Consumer Packaged Goods

How Smalls Uses Bitly QR Codes and Short Links to Connect with Cat Care Enthusiasts

Find out how Smalls is making purrfect connections both online and offline with Bitly.

Jenny CoppolaJenny CoppolaSep 22, 20238 min read
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