Specialized: Impactful SMS Messaging When it’s Needed Most

Specialized, a bike and accessories manufacturer, relies on SMS as a channel that can actually help save lives. The business sells ANGi-equipped helmets that automatically texts for help when they sense a potential crash.

To do this successfully, Specialized turned to Bitly. By connecting their custom domain, “go-ri.de,” to Bitly, and leveraging our powerful API, Specialized:

• Builds their brand with every text

• Shares trusted short URLs that enable clear and concise SMS messages

Download the full customer story to learn how Specialized relies on the Bitly API and branded Bitly links to send impactful SMS messaging when their customers need it the most.