Social proof is everything when making a purchase, from that kitchen gadget you’ve been eyeing to a new car. It’s no wonder that 86% of B2B buyers look to peer review sites like G2 when buying software.
Each year, G2 shares the latest rankings for software products and services based on customer reviews and feedback across every category—and its 2025 Spring Report has officially arrived. Thanks to our incredible customers, Bitly won 48 badges this year and came out as a top solution in categories like URL shortening and QR Codes.
We don’t want to just toot our own horn, though. Today, we’re shining the spotlight on our customers—what they love about the Connections Platform, and all that they’ve accomplished with it.
Building connections across categories
Every G2 badge comes from the authentic feedback of everyday users—which is why we’re especially thrilled about each one we earned this year. But we’re just as excited by our customers’ input on how Bitly helps them make new connections every day.
The long game of URL shortening
Just like in last year’s report, Bitly took the #1 spot in the URL Shortener category. Bitly Links let marketers turn long URLs into memorable, trustworthy, and trackable links their audiences can’t wait to click. But don’t take our word for it:
Wherever they use short links, from SMS campaigns to print ads to social media, Bitly customers are transforming their campaign tracking:
We’re grateful for all of our customers who use Bitly links to make their marketing more connected.
Making connections, one scan at a time
The word is out! QR Codes are a powerful way to make it easy for audiences to take action and to turn in-person experiences into digital connections. G2’s Spring Report recognized Bitly as a Grid Leader for QR Codes, with badges for Best Results, Fastest Implementation, and Highest User Adoption.
Every day, marketers are using Bitly to design user-friendly touchpoints their audience will love:
QR Codes let marketers create omnichannel experiences and save time for their team and their customers. Take Kimberly’s experience as an example—she uses our platform to drive engagement and measurability at every step:
Our customers can’t get enough of QR Codes on their own. But combined with the other features in the Connections Platform, their entire marketing strategy gets a boost.
From analytics to landing pages
We launched Bitly Analytics to give users a centralized dashboard to review the performance of their campaigns in one place. G2’s Spring Report ranks Bitly’s platform at #5 in content analytics, which shows that our customers are diving deep into their campaign metrics and getting results.
Bitly helps them understand the big picture of their marketing metrics:
And whether they’re monitoring the 10,000-foot view or making real-time changes, customers are making their marketing better every day with in-depth analytics:
Customers are also already making the most of Bitly Pages, our no-code mobile landing pages launched in 2024. Small and scrappy teams like Amanda’s are using them to reach targeted audiences with the right messaging:
Every feature in our platform is crafted with the end user in mind to deliver the greatest possible value to real marketers every day. The real win is the connections our customers make along the way.
What do G2 badges mean for our customers?
G2 badges aren’t just a flashy award to us. We see them as a confirmation that our platform is doing what we set out to do: create user-friendly and trackable touchpoints to drive digital connection between brands and their audiences.
The input we get from every customer review lets us know we’re delivering what customers are looking for and gives us next steps to strengthen every aspect of our product—and roll out features users want for years to come.
We’re committed to always searching for ways to make the Connections Platform even better, easier to use, and impactful.
We’re grateful for the support of our customer base and can’t wait to keep helping every user make stronger connections each and every day.
Here’s to more connections in 2025
None of Bitly’s G2 recognition would be possible without our hard-working and talented customers. Thank you so much to every one of our users who took the time to dive into our Connections Platform and share their experiences with our product on G2!
We can’t wait to see all that our customers accomplish in the year to come, and we look forward to another year of endless possibitlyties.
