Resources
The Insights Marketers Are Still Missing: A Conversation With Bitly CMO Tara Robertson
Bitly CMO shares what new research reveals about attribution challenges and gaps marketing teams are facing.
From the blog
Recent Posts
The Marketing Visibility Report
Based on a survey of more than 250 marketing professionals, this report explores where visibility breaks down today, how it shapes performance, and what changes when teams begin to close that gap.
Customer stories
What happens when a link is part of the plan
4,000 Sign-Ups, One Source of Truth: How Hacking HR Tracks What Actually Works with Bitly
Hacking HR traded vanity metrics for real data. Bitly Links and QR Codes now power evidence-based decisions across a 2M-member community.
Outerthere’s Path to 3x Revenue, One Bitly Link at a Time
What started as a solo hiking habit became Outerthere, a small-group outdoor adventure company. The Outerthere founder shares how Bitly's link data and Shopify integration helped him narrow his product line, simplify his marketing, and triple his revenue in a single year.
How ASUG Uses Bitly Assist to Turn Member Engagement into Actionable Insights
1.2x more scans per box
Webinars
Live sessions and replays
Own Your Message (Nobody Else Will) — Dave Gerhardt x Exit Five
Why Every B2B Brand Sounds the Same Now
AI Search Killed Your Traffic. Now What?
This episode breaks down what changed in AI search, why "zero-click" doesn't mean "zero-value," and how his team adapted without losing their minds.
A New Podcast for Marketers Who Earn the Click
Click Worthy is Bitly's podcast for marketers navigating a world where attention is everywhere, but engagement is earned.
Guides & eBooks
Recent Resources
